It is often said that in order to succeed, one needs to learn the ‘tricks of the trade’. However, this is not true. Good professionals learn the trade.
You Can Sell Summary
YOU CAN SELL addresses time-tested principles which make a successful sales professional. The word used is ‘principles’ and not ‘tactics’. Because tactics are manipulative whereas principles are based on the foundation of integrity.
Many times you hear people saying that to succeed you need to learn the ‘tricks of the trade’. This is not true. This book is different! Good professionals learn the trade, and that’s what YOU CAN SELL is all about! Become Unstoppable and Sell Your Way to SUCCESS.
From the author of the bestselling You Can Win, comes another fantastic book that is just what YOU were looking for. It’s like the Bible for a sales professional and is sure to be one of your most treasured books.
If you want to: Gain success and avoid pitfalls Meet and exceed your goals Establish credibility and grow Gain a competitive edge THIS BOOK IS FOR YOU! Who is not selling? A candidate at a job interview, apolitician making speeches to get votes, a boy and girl dating with the intention of getting married . . . all are selling themselves in some or the other way.
You Can Sell challenges the age old clichÃ© which delineates sales to be the sole domain of a sales man. You Can Sell addresses time-tested principles which make a successful sales professional. The word used is ‘principles’ and not ‘tactics’. Tactics are manipulative whereas principles are based on the foundation of values.
Many times you hear people saying that to succeed you need to learn the ‘tricks of the trade’. Well, this book is different! Good professionals learn the trade, and that’s exactly what You Can Sell teaches.
I just wish I could have read this book 16 years back when I started my career with one of the internships and was not happy to be called as a sales executive. I was under this impression for a long 5 year period, but then I got an opportunity to explore the option of working as a Head of the department.
This was the time I started understanding the difference between “selling with tact” and “Ethical relationship trading”.
It took a lot of time for me to develop this skill as the training provided was not far-sighted but was focused on achieving the target. This has brought me a long way in my entrepreneurial journey.
I make this a point when some people join me in my team I make them differentiate between tact and principles. They should focus on ethical relationship building by 3 basic foundations – integrity, respect, and responsibility.
This will be a win-win situation for them and the prospect whose need we fulfill.
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About the Author
Khera was born in a business oriented family that operated coal mines, which were eventually nationalized by the Indian government. In his early years, he worked as a car washer, a life insurance agent, and a franchise operator before becoming a motivational speaker. While working in the United States, he was inspired by a lecture delivered by Norman Vincent Peale and claims to follow Peale’s motivational teachings.